Nostalgia: Hidden Treasures Cereal

So, I don't really expect anyone to remember this, but this cereal is kind of what sparked my fascination with forgotten food items in the first place.

I probably only had this cereal one time, but I remember my older brother picking it out at the store and me lusting after it. I have thought about it often throughout the years, even though I can barely remember what it even tasted like. I can tell you though, that each little square-shaped piece of corn cereal held one of three flavors, cherry, orange or grape, and that was the "hidden treasure".

It is funny what things will stay in a person's memory, and this is a perfect example of it. Having only tried Hidden Treasures Cereal, at the most, a couple of times, the fact that it lingered in my mind for years to come is intriguing. It made me question whether it was the underlying psychology of it all, my brother having it and therefore me wanting it as well, or if it was really that damn good.

This is the box I remember, which is apparently from 1994

I did some research and found that, like with most long-lost foods, there is a petition out there to bring the cereal back. Whether or not this means it really was amazing, I don't know. All I know is that even though I, and apparently others, remember Hidden Treasures Cereal with longing, the cereal went off the market in a matter of two or three years.